Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like
2024-05-08
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and creative solutions, from food and beverage brands. Visit our site each Thursday
2024-05-08
Customers still have high expectations for how companies deliver experiences. How good are they at applying insights from the data they have access to? Losing sight of the customer can mean losing out on business. By being intentional with the customer
2024-05-07
Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of search optimization, from content to user experience, depends on a
2024-05-07
LinkedIn Every job has the right tool. That’s why it is essential for digital marketing agencies to have the BEST tools possible! When you set out to market your business, there are a lot of tools to choose from. It can be a bit daunting! The good news is
2024-05-07
Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don’t need to limit your ecommerce store’s organic search performance to
2024-05-06
Oceans are severely polluted by plastics. It is a huge environmental problem that affects marine life and water quality and destroys natural habitats for many animals. Therefore, governments, non-governmental organizations (NGOs), and individuals passionate
2024-05-06
Research The Cookiepocalypse: Why first-party data is going to matter to your newsroom Journalist fellow Paul Herman says the end of third-party cookies in 2024 may represent an opportunity to restructure that even the Times Square knock-off Cookie Monster
2024-05-06
Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of digital and social media marketing. This has given rise to an evolved customer
2024-05-05
