Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as teams build a data analytics pipeline. Subtle problems can get magnified by
2024-05-01
Marketing has traditionally been a key strategy for growing organizations. With time, the marketing industry saw a high rate of innovation. It has experienced both traditional and digital marketing. Adopting the newest marketing techniques is the obvious
2024-05-01
Every AI generated image is an infographic about the dataset. AI images are data patterns inscribed into pictures, and they tell us stories about that dataset and the human decisions behind it. That's why AI images can become “readable” as objects. In
2024-05-01
The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they
2024-04-30
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily
2024-04-30
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news
2024-04-30
When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging (fMRI) technology and traditional psychological research techniques, Lieberman's
2024-04-29
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for
2024-04-29
Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing your messaging toward. B2C marketers sell to everyday consumers, while B2B
2024-04-29
