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How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business How To Create A Marketing Plan For A Local Business Jobs don’t pay enough and want you to keep working your entire life for very little income that only covers your basic needs. There is also never any job

How to define SERP intent and 'source type' for better analysis

How to define SERP intent and 'source type' for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent

3 Examples of Email Personalization That Drive Passionate Customer Loyalty - Retail TouchPoints

3 Examples of Email Personalization That Drive Passionate Customer Loyalty - Retail TouchPoints

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a chance to build a competitive advantage. Personalized

5 Content Marketing Strategy Examples to Inspire Your Marketing

5 Content Marketing Strategy Examples to Inspire Your Marketing

Content marketing strategy is the fundamental method of promotion for businesses of all industries. However, in order to enable business growth, it is important to correctly choose the right direction of your promotions in order to meet the requirements of

Should Marketing Care More About Customer Experience?

Should Marketing Care More About Customer Experience?

Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by

Local Digital Marketing: Creating an exceptional customer journey

Local Digital Marketing: Creating an exceptional customer journey

After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new) appreciation for local digital marketing that goes far beyond followers and

Four Responsibility Gaps with Artificial Intelligence: Why they Matter and How to Address them - Philosophy & Technology

Four Responsibility Gaps with Artificial Intelligence: Why they Matter and How to Address them - Philosophy & Technology

Four Responsibility Gaps with Artificial Intelligence: Why they Matter and How to Address them Philosophy & Technology volume 34, pages 1057–1084 (2021) Cite this article 8104 Accesses Metrics details Abstract The notion of “responsibility gap” with

Fact Checking: Get Your Facts Right

Fact Checking: Get Your Facts Right

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news

3 Ecommerce SEO Strategy Mistakes & How To Solve Them

3 Ecommerce SEO Strategy Mistakes & How To Solve Them

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy,