Articles about marketing


Twitter’s doubling of character count from 140 to 280 had little impact on length of tweets

Last updated: 11/08/2018

Twitter’s decision to double its character count from 140 to 280 characters last year hasn’t dramatically changed the length of Twitter posts. According to new data released b

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Data-Driven Content Marketing: Introducing the SEMrush Approach

Last updated: 11/07/2018

Content marketing is no longer the new black in 2018, as it has already become an essential part of any successful digital marketing strategy. However, many content professionals s

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Deliverr raises $7M to help e-commerce businesses compete with Amazon Prime

Last updated: 10/19/2018

When Amazon rolled out its membership-based two-day shipping service in 2005, e-commerce and customer expectations around fulfillment speed changed forever. Today, more than 100 m

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5 Steps Every Marketing Team Should Take to Drive Sales

Last updated: 10/12/2018

When people hear the word "marketing," they might picture employees lounging on multicolored beanbags, scribbling flashes of inspiration on sticky notes. Or maybe they picture Don

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Should Sales or Marketing Own ABM?

Last updated: 10/12/2018

Call me biased, but as an ex-sales professional, I think sales needs to own the ABM practice. Thanks to the tsunami of new technologies and the accompanying power shift to the cus

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Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content

Last updated: 10/12/2018

Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its fair share of horror

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Uber’s chief diversity officer is coming to TechCrunch Disrupt 2018

Last updated: 09/05/2018

At TechCrunch Disrupt 2018, Uber’s Chief Diversity and Inclusion Officer Bo Young Lee will be joining us to talk about the ride-sharing company’s efforts to put detoxify its co

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Alexa routers are a thing now

Last updated: 09/04/2018

Some things are inevitable — stock market fluctuations, thunderstorms, your favorite band reuniting to offset poor financial planning. And then there’s Alexa. Amazon’s smart

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Spotify expands its $4.99 per month student bundle with Hulu to include Showtime

Last updated: 09/02/2018

Spotify today is announcing a new way for students to access its Premium service, along with Hulu and Showtime, for a discounted price of $4.99 per month for all three. The new dea

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T-Mobile quietly reveals uptick in government data demands

Last updated: 08/31/2018

T-Mobile has revealed an uptick in the number of demands for data it receives from the government. The cellular giant quietly posted its 2017 transparency report on August 14, rev

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