Articles about ecommerce


Amazon takes on Wish with an “Under $10” selection of products that ship for free

Last updated: 01/18/2018

Amazon has quietly launched a new feature that’s seemingly aimed at helping the retailer better compete with discount shopping apps such as Wish and others. In the Amazon iOS app

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Is Our Social Media Terminology About to Change? | Convince & Convert

Last updated: 01/12/2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram a

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4 Keys to Super-Effective, People-Centered Internal Marketing

Last updated: 12/05/2017

Traditionally, we view marketing as an outward-facing function, saving our best branding and messaging experiences for our customers. While that makes perfect sense in theory, we n

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The Top Ten: Who's Best At Retail Email

Last updated: 11/04/2017

To dispense with the suspense, the best email marketer among retailers is Club Monaco. It pulled the highest score in a study by RSR of 138 firms in the Retailer Top 500 list. Crab

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How stores are helping spur Carter’s online growth

Last updated: 11/04/2017

Amid a retail climate in which well-known retailers such as GameStop Corp., J.C. Penney Co. Inc., and Crocs Inc. are closing stores, Carter’s Inc. is taking the opposite approac

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How can you help your local online business go global?

Last updated: 10/20/2017

In 1995, someone sold a broken laser pen for $14 on a site called AuctionWeb. This was the rather inauspicious start for online shopping, an activity that now generates a colossal

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Meritocracy ‘Myth’ Can Hold Companies Back, Experts Say

Last updated: 10/19/2017

Meritocracy ‘Myth’ Can Hold Companies Back, Experts Say Many tech firms haven’t shown big gains in minority hiring, particularly for technological roles By Greg.Bensinger@wsj

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Should You Buy Retailers for Christmas?

Last updated: 10/19/2017

Should You Buy Retailers for Christmas? Should You Buy Retailers for Christmas? Everyone hates retail shares, which often means it is time to buy By Justin.Lahart@wsj.com Oct. 18,

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3 ways to leverage location this holiday season

Last updated: 10/13/2017

As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable

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Jeff Wilke: The Amazon Chief Who Obsesses Over Consumers

Last updated: 10/11/2017

Boss Talk Jeff Wilke: The Amazon Chief Who Obsesses Over Consumers Amazon’s head of world-wide consumer talks about integrating Whole Foods—and what it is like to disagree with

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