Articles about ecommerce


Shopify E-Commerce Platform Has A New Idea; It's Opening A Store

Last updated: 11/15/2018

Shopify, the cloud-based platform that gives retailers a way for its customers to use ecommerce technology and stay out of shopping centers, seems to taking a page from Apple store

Read full article


How Do I Name Folders & Product Files Effectively?

Last updated: 11/15/2018

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer

Read full article


SEO: 2 Ways to Collect Competitive Ranking Data | Practical Ecommerce

Last updated: 11/14/2018

Your organic search competitors may not be the sites you think. What matters is who Google and Bing and other search engines think your competition is. They determine which sites

Read full article


Using Segmentation to Improve Click Rate and Increase Sales | MailChimp Email Marketing Blog

Last updated: 11/14/2018

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic

Read full article


Beyond the shopping cart: 5 steps to a better post‑purchase experience

Last updated: 11/12/2018

Consumers have raised the bar in terms of what they expect from the e-commerce experience. Personalization, free shipping, and easy returns are now part of consumer expectations. M

Read full article


Local marketplace OfferUp takes on eBay with launch of nationwide shipping

Last updated: 11/12/2018

OfferUp, the mobile marketplace for buying and selling locally, is expanding its sights beyond your neighborhood. Today, the company is announcing an expansion of its service that

Read full article


Adidas e-commerce sales boom 76%

Last updated: 11/11/2018

Adidas on Wednesday reported that third quarter currency-neutral revenues rose 8% or 3% to €5.87 billion from €5.68 billion last year ($6.72 billion from $6.5 billion, respecti

Read full article


The Future of Audience Selection: Where AI Can Take Your Campaigns

Last updated: 11/11/2018

Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood

Read full article


How to Create a Foundation of Enterprise SEO

Last updated: 11/10/2018

In my SEO worldview, there is a distinct strategy and playbook for enterprise SEO that is different than what works for general SEO. Enterprise SEO is generally bucketed with site

Read full article


The Promo Code field could be costing Sears’ e-commerce $16M a month - retailgeek.com

Last updated: 11/09/2018

When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel. If a shopper has gone to all the troubl

Read full article