Articles about digital marketing


Sprinklr Extends Experience Cloud for 'Holistic' CXM

Last updated: 09/05/2018

Sprinklr released five new extensions that broaden the reach of its Experience Cloud platform today.  The extensions, which add capabilities in marketing, advertising, research,

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Top Tips for Mobile Digital Marketing from Next10x

Last updated: 09/05/2018

The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital Marketing, a

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In Argentina, an iPhone Costs 150% More than It Does in the US - eMarketer

Last updated: 09/05/2018

The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade mark

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Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Last updated: 09/05/2018

Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The updat

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Making the case for mobile site optimizations: Who doesn't want an extra $13K?

Last updated: 09/05/2018

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year of Mobile and are now in the “Ag

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The Only Five Recruiter Emails Your Job Search Will Ever Need

Last updated: 09/05/2018

Getting approached about a job opening can feel super flattering (and it’s a sure sign that you’re doing something right!), but depending on where you are in your career, figur

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Tips on How to Set-up your Business for Online Marketing

Last updated: 09/05/2018

The very first step of starting a digital marketing campaign is for your business to have a fully functional and running website. If you currently don’t have a website for your c

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eMarketer Releases New Programmatic Advertising Estimates - eMarketer

Last updated: 09/05/2018

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates n

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Live Sports on Netflix? Nope - eMarketer

Last updated: 09/05/2018

If you were hoping to add some live sports to your Netflix viewing options, sorry to disappoint you. In the wake of a series of genre-busting content and platform deals that have

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UK Marketers Upped Digital Budgets in Q1 2017 - eMarketer

Last updated: 09/05/2018

More marketers in the UK revised their ad budgets upward in Q1 2017 than cut back, with greater digital and total media advertising particularly notable, according to the latest ed

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