Articles about digital marketing


Digital Media Struggles To Scale; Google Continues Work On Header Bidding | AdExchanger

Last updated: 09/24/2018

 today's AdExchanger.com news round-up... Want it by email? Sign-up here. Digital media has a scale problem. Only a handful of publishers, including BuzzFeed, Vice, Vox,...

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Companies Not Even

Last updated: 09/23/2018

Less than half of marketing executives worldwide consider themselves “fairly prepared” to meet digitally disruptive competition, according to a survey of 1,042 executives...

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5 Vendors Explain What Makes Their Digital Marketing Hub Unique

Last updated: 09/23/2018

5 Vendors Explain What Makes Their Digital Marketing Hub Unique CHANNEL: Digital Marketing Not all ducks — or digital marketing hubs — are identical. PHOTO: Jiří Zralý Leading...

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Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri

Last updated: 09/22/2018

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing automation struggles to reach its full...

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Building Audience Trust In Digital Marketing

Last updated: 09/22/2018

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust...

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How to review your customer vs visitor demographic profiles in Google Analytics - Smart Insights Digital Marketing Advice

Last updated: 09/21/2018

In a couple of recent consulting workshops with our members, I've recommended this report Google Analytics report (shown below), but the marketing managers I was working with...

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How to Log Off of Facebook Forever, With All Its Perks and Pitfalls

Last updated: 09/20/2018

Part of the allure of social media is telling friends and strangers what’s happening in your life. Post. Tweet. Share. Repeat. But suppose you are worried that you have revealed...

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Mars “emotions” study shows which ads sell with 75% accuracy | Netimperative - latest digital marketing news

Last updated: 09/19/2018

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75%...

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Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

Last updated: 09/18/2018

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure,...

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eMarketer Unveils Estimates for Native Ad Spending - eMarketer

Last updated: 09/18/2018

Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital...

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