Articles about digital marketing


eMarketer Report Shows How New Video Services Are Changing Perception of What Pay TV Is - eMarketer

Last updated: 09/03/2018

The pay TV industry is undergoing tumultuous change, as more and more US consumers ditch their cable and satellite packages and embrace digital video platforms, according to a eMar

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Five ways social media can strengthen your customer relationship management

Last updated: 09/03/2018

Wouldn’t it be great if your customer relationship management (CRM) software links comments on your Facebook page or Instagram back to your company’s database and automatically

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Instagram Users to Rise 26% in Germany in 2017 - eMarketer

Last updated: 09/03/2018

Instagram will see a double-digit user gain in Germany in 2017, according to eMarketer’s first-ever estimate for that social network’s use in the country, led by adoption by yo

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8 things you need to know about AI in marketing right now

Last updated: 09/03/2018

We talk to industry pundits, martech vendors and strategic providers to find out how artificial intelligence is already being deployed in marketing and how you can prepare to take

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Advertisers Are Warming to Short-Form Pre-Roll Ads - eMarketer

Last updated: 09/03/2018

Short-form pre-roll digital video ads will likely garner significant investment from advertisers in the next six months, according to April 2017 research by Trusted Media Brands (T

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What Is Digital Transformation, and What Does It Require? - eMarketer

Last updated: 09/03/2018

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still

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Digital Marketing Strategy 101 for Boring Brands

Last updated: 09/03/2018

Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in lea

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Is Influencer Marketing B2B's Golden Egg Opportunity? - Type A Communications

Last updated: 09/03/2018

As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. B2B buyers like to thin

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Report: CMOs view marketing plans through rose-tinted glasses

Last updated: 09/03/2018

New report from HubSpot finds marketing leaders and employees don’t see eye-to-eye on sales and marketing priorities Senior marketing leaders are viewing their marketing plans t

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How To Maximise Views & Engagement On LinkedIn - KPS Digital Marketing

Last updated: 09/03/2018