Articles about digital marketing


Keeping your content promise, even when it hurts

Last updated: 09/04/2018

I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best

Read full article


Google rolls out similar audiences for Search and Shopping

Last updated: 09/04/2018

Sign up for our daily recaps of the ever-changing search marketing landscape. Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audience

Read full article


Diversity is the key to successful digital marketing in 2017

Last updated: 09/04/2018

It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. For example, a lot of companies see a return on social media and deci

Read full article


6 digital marketing myths

Last updated: 09/04/2018

Despite being around for a couple of decades, digital marketing is still in its infancy. One of the curious features about this type of marketing is how fast it changes. Its guidel

Read full article


eBay Incorporates Machine Learning to Overhaul Email Marketing Platform - eMarketer

Last updated: 09/03/2018

eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the techno

Read full article


Samsung and China-Based Smartphone Makers Continue to Steamroll in India - eMarketer

Last updated: 09/03/2018

Foreign manufacturers continue to dominate India’s smartphone market. According to Counterpoint Technology Market Research, Samsung accounted for 26% of smartphones shipped in th

Read full article


Hulu Unveils Live TV Service - eMarketer

Last updated: 09/03/2018

A year after announcing plans to expand its business to offer live TV, Hulu unveiled a new live TV streaming beta service. The $39.99 a month service will feature live programming

Read full article


The reality of online influence and the only thing that matters

Last updated: 09/03/2018

I used to be a big shot. My corporate life was a frenzy of activity. I was getting hundreds of emails a day, conference calls at all times of day and night, and lots of new opport

Read full article


Why you should use LinkedIn Pulse to self-publish

Last updated: 09/03/2018

Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right p

Read full article


MailChimp Gives Away Its Marketing Automation Tools

Last updated: 09/03/2018

MailChimp is giving away the goods.  Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its

Read full article