Articles about branding


Marketing Day: Apple search ads, AI for retail marketing & Salesforce's Social Studio

Last updated: 10/01/2018

5 ways to balance technical & non-technical SEO Aug 9, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu...

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Walpole's Brands Of Tomorrow Share Secrets To Success

Last updated: 10/01/2018

gallery-expand Charlotte Tilbury "Necessity is the mother of all invention, so if you see a blank space in the market and you’re truly passionate about your idea, don’t give up...

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Clothing brands are making dedicated AirPod pockets now, if that makes sense to you

Last updated: 09/30/2018

Because it's not odd-looking enough to wear earphones that look like they got abruptly chopped off, now you can dangle your Apple AirPods out of little pockets on your clothes....

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7 Ways To Grow Your Personal Brand in Less Than a Week

Last updated: 09/30/2018

7 Ways To Grow Your Personal Brand in Less Than a Week How to get your name out there, starting today. Image credit: Jacob Ammentorp Lund | Getty Images July 27,...

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Why This Entrepreneur Scaled Back His No. 1 Product

Last updated: 09/29/2018

Take It From The Pros Why This Entrepreneur Scaled Back His No. 1 Product When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales. Image...

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4 Ways to Leverage Marketing Trends for Viral Growth

Last updated: 09/29/2018

4 Ways to Leverage Marketing Trends for Viral Growth What you can learn from this fashion brand. Image credit: Pinkypills | Getty Images July 20, 2017 Free...

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Facebook lets brands, publishers connect Groups to their Pages

Last updated: 09/28/2018

Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox...

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Brandspeak: It’s 10pm. Do You Know Where Your Ads Are?

Last updated: 09/27/2018

How B2B brands can manage brand safety in the new, programmatic world The following is a contributed article by Sanjay Castelino, vice president of marketing at Spiceworks in...

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Danone on why it’s repositioning as a 'manifesto brand' - Marketing Week

Last updated: 09/27/2018

Danone is aiming to develop a portfolio of “manifesto brands” that reflect the company’s commitment to deliver a positive food future. The French diary giant, which spans a...

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5 Best Practices for Earning Online Reviews

Last updated: 09/26/2018

Cultivating a body of reviews is an important aspect of engaging with your customers on social. It can further establish you as a reputable brand, teach you which areas you...

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