Articles about branding


Lithium Finds Brands Still Stink at Social, More News

Last updated: 09/14/2018

Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findin

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9 Clever Ways to Get More Comments on Instagram

Last updated: 09/13/2018

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends wer

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Why brands should ‘throw out the rulebook’ when reaching Generation Z

Last updated: 09/13/2018

When it comes to reaching 18- to 25-year-olds, brands should make diversity ‘part of their wallpaper’ – simply because consumers expect it, new bodycare brand ‘Being by San

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Charlotte Rogers: The demise of Wonga shows toxic brands will always fail - Marketing Week

Last updated: 09/12/2018

Brash advertising campaigns and controversial football sponsorships were not enough to save loan company Wonga, crippled by its own deeply unethical practices and inability to read

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Tension vs. fear

Last updated: 09/12/2018

Fear's a dream killer. It puts people into suspended animation, holding their breath, paralyzed and unable to move forward. Fear is present in many education settings, because fe

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Does Your In-House Agency Need an Outside Agency?

Last updated: 09/12/2018

Many things keep agency leaders up late at night. The latest agency night terror is the pendulum swing of clients building in-house agencies to replace them. The fear appears to be

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Voice Commerce Might Present A Loyalty Problem for Brands, But Not Immediately - Marketing Charts

Last updated: 09/11/2018

Voice commerce has the potential to erode brand loyalty, as 85% of people who have used virtual voice assistants (VVA) for purchases have at some point bought the first VVA-selecte

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Empyr debuts ultimate performance marketing model: 'cost per revenue'

Last updated: 09/11/2018

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd, Reta

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7 Social Media Monitoring Tools that Every Brand Needs to Know

Last updated: 09/11/2018

Social media can be a double-edged sword. One morning, you may wake up and notice people are singing your praises on social media sites, and another day, you may feel the pit of yo

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How to Make Quotes for Instagram: 7 Apps to Try

Last updated: 09/11/2018

When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean

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