Articles about branding


Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

Last updated: 09/17/2018

At Socialbakers’ Engage event in Prague today, founder Jan Rezab revealed the results of the social media platform’s latest data research. Looking at Facebook and Instagram d

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

Last updated: 09/16/2018

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren't CPC rates skyrocketing and lead generation ads taking over? Not so m

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Lynx hints at return of ‘entertaining’ ads as it launches new men’s issues campaign

Last updated: 09/16/2018

Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain. It s

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4 critical areas to consider when performing AdWords audits

Last updated: 09/15/2018

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, whi

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Introverts vs. Extroverts: Leadership Challenges & How to Solve Them

Last updated: 09/15/2018

There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs

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Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages

Last updated: 09/14/2018

After advertisers started pulling, or threatening to pull, ads from YouTube and the Display Network after ads were found running on hateful and extremist content in March, Google 

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Lithium Finds Brands Still Stink at Social, More News

Last updated: 09/14/2018

Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findin

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9 Clever Ways to Get More Comments on Instagram

Last updated: 09/13/2018

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends wer

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Why brands should ‘throw out the rulebook’ when reaching Generation Z

Last updated: 09/13/2018

When it comes to reaching 18- to 25-year-olds, brands should make diversity ‘part of their wallpaper’ – simply because consumers expect it, new bodycare brand ‘Being by San

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Charlotte Rogers: The demise of Wonga shows toxic brands will always fail - Marketing Week

Last updated: 09/12/2018

Brash advertising campaigns and controversial football sponsorships were not enough to save loan company Wonga, crippled by its own deeply unethical practices and inability to read

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