Articles about branding


Secret Amazon brands are quietly taking over Amazon.com

Last updated: 10/08/2018

You might not know it from their names, but these brands all belong to Amazon. Amazon’s private label business is booming, on pace to generate $7.5 billion this year and $25...

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A startup just sued Google for censoring its 'free speech' social network

Last updated: 10/08/2018

Gab just sued Google for employing anticompetitive practices after banning the app from the Google Play Store, The Washington Post reported.  Launched by former ad tech...

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Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Last updated: 10/07/2018

Sheryl Sandberg, Facebook’s chief operating officer, who was speaking at the Dmexco conference in Germany, said the world’s biggest social media company felt a sense of...

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Parents blame brands over gender stereotyping

Last updated: 10/06/2018

The poll, conducted by Toluna among 700 parents of children aged 16 or under, found that 77% of parents think that brands perpetuate stereotypes with the clothes, shoes and toys...

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What YouTube’s upcoming swipe-next gesture may mean for advertisers

Last updated: 10/05/2018

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from one video to the next, the Google-owned...

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Google retires the Tango brand as its smartphone AR ambitions move wider

Last updated: 10/05/2018

I was recently looking at a slide in the pitch deck of an AR startup and there was a graph mapping the addressable markets of individual smartphone AR platforms by devices. When...

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5 Quick Social Media Tweaks to Elevate Your Personal Brand

Last updated: 10/04/2018

If you're anything like me, the idea of personal branding seems somewhat intangible and even slightly overwhelming. Don't get me wrong -- I understand the importance. But, when...

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Volkswagen will bring you its buzzy next-gen electric bus in 2022

Last updated: 10/03/2018

Volkswagen is ready to join the electric car revolution — and it's doing so with a buzzy refresh of one of its most classic vehicles.  The automaker announced that it will...

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Stop calling Taylor Swift’s self-serving brand of feminism universal

Last updated: 10/03/2018

This week, Taylor Swift was victorious in a countersuit against DJ David Mueller who allegedly groped Swift at a meet-and-greet event in Denver in 2013. Mueller sued the pop...

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#InternPro Chat: Protecting Your Personal Brand: The Dark Side of Social

Last updated: 10/02/2018

How can your activity, online or off, impact your personal brand? Recent events in Charlottesville have left many of us searching for adjectives to describe how we feel....

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