Articles about branding


How to Use Paid Targeting to Align with Your Customer Profiles

Last updated: 09/23/2018

No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Mary:

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What Makes Content Go Viral? 3 Experts Weigh In

Last updated: 09/22/2018

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly

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Marketers Struggle With Viewability IRL, Too

Last updated: 09/22/2018

Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn't prove were served on-screen. "The days of giving digital a pas

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How to Transform Your Brand in 30 Days on Social | Simply Measured

Last updated: 09/21/2018

How to Transform Your Brand in 30 Days on Social What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? Thir

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5 killer stats to start your week - Marketing Week

Last updated: 09/21/2018

1. The war on ad fraud is winnable Advertisers are making gains in the war against ad fraud. Economic losses have fallen 10% from $7.2bn last year to $6.5bn this, according to a r

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Spotify settles lawsuits, adds board members as it gets ready to go public

Last updated: 09/20/2018

Spotify made a few moves this week that could put them in a better position to join the stock market. On Thursday, it was revealed that the company added four people to its boar

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E.ON launches new marketing strategy in bid to become purpose-led brand

Last updated: 09/19/2018

E.ON has overhauled its brand and communications strategy in a bid to keep up with changing consumer needs and be seen as a more “purpose-led” brand. To launch the new strateg

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Pinterest adds autoplay video ads to feeds, search results

Last updated: 09/19/2018

Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without

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Exceptional Customer Care, and How It Changes Everything

Last updated: 09/18/2018

Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours. Anthony: Exceptional customer service i

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13 of the Best Instagram Ads We’ve Ever Seen

Last updated: 09/18/2018

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I

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