Articles about branding


Clothing brands are making dedicated AirPod pockets now, if that makes sense to you

Last updated: 09/30/2018

Because it's not odd-looking enough to wear earphones that look like they got abruptly chopped off, now you can dangle your Apple AirPods out of little pockets on your clothes. Dra

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7 Ways To Grow Your Personal Brand in Less Than a Week

Last updated: 09/30/2018

7 Ways To Grow Your Personal Brand in Less Than a Week How to get your name out there, starting today. Image credit: Jacob Ammentorp Lund | Getty Images July 27, 20

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Why This Entrepreneur Scaled Back His No. 1 Product

Last updated: 09/29/2018

Take It From The Pros Why This Entrepreneur Scaled Back His No. 1 Product When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales. Image cr

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4 Ways to Leverage Marketing Trends for Viral Growth

Last updated: 09/29/2018

4 Ways to Leverage Marketing Trends for Viral Growth What you can learn from this fashion brand. Image credit: Pinkypills | Getty Images July 20, 2017 Free Webinar

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Facebook lets brands, publishers connect Groups to their Pages

Last updated: 09/28/2018

Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced

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Brandspeak: It’s 10pm. Do You Know Where Your Ads Are?

Last updated: 09/27/2018

How B2B brands can manage brand safety in the new, programmatic world The following is a contributed article by Sanjay Castelino, vice president of marketing at Spiceworks in Au

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Danone on why it’s repositioning as a 'manifesto brand' - Marketing Week

Last updated: 09/27/2018

Danone is aiming to develop a portfolio of “manifesto brands” that reflect the company’s commitment to deliver a positive food future. The French diary giant, which spans a

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5 Best Practices for Earning Online Reviews

Last updated: 09/26/2018

Cultivating a body of reviews is an important aspect of engaging with your customers on social. It can further establish you as a reputable brand, teach you which areas you could b

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Instagram Will Now Tell You Who's Getting Paid to Post

Last updated: 09/26/2018

Of all thesocial networks, Instagram stands out as the place to show off your most idealized life. But look more closely, and you'll spot a dissonance present in those pristine pos

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Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

Last updated: 09/25/2018

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. Influencer marketing, where brands pay celebrit

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