Articles about branding


What to Know About Emerging Marketing Trends, According to eMarketer’s Chief Content Officer – Adweek

Last updated: 11/02/2018

The world is changing—that isn’t news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute...

Read full article


Interview: Why Audience and Social Media Development Are Crucial To Brand Building

Last updated: 10/31/2018

Before taking the stage at PSFK's CXI 2018 conference, co-founder and CEO of Everybody At Once Kenyatta Cheese discusses how his agency helps build brand audiences by treating...

Read full article


Brands pay the price for gender pay gaps

Last updated: 10/30/2018

With yesterday’s (4 April) UK filing deadline for companies to reveal their hourly gender pay stats, most will be pushed to explain how it is that women in their businesses earn...

Read full article


Mazda Intros Updated CX-3, Breaks Brand Campaign

Last updated: 10/30/2018

NEW YORK — Mazda North American Operations is debuting a brand campaign April 2 during the NCAA basketball national championship game with the aim of making consumers “feel...

Read full article


Brand New: New Logo and Packaging for Pepto-Bismol

Last updated: 10/29/2018

(Est. 1919) “Pepto-Bismol® is the only leading brand of medicine that relieves five stomach problems. Available in liquid form, chewable tablets, and caplets, Pepto-Bismol...

Read full article


Apple, Google see reputation of corporate brands tumble in survey

Last updated: 10/27/2018

(Reuters) - Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and...

Read full article


Refine (or Define) Your Brand With These Exercises

Last updated: 10/26/2018

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially...

Read full article


World Economic Forum Objects to Misuse of the ‘Davos’ Brand

Last updated: 10/25/2018

· The World Economic Forum objects to the use of the “Davos” brand for events that have nothing to do with its own activities. · The World Economic Forum, as the International...

Read full article


The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues

Last updated: 10/25/2018

A major ad campaign for a brand is usually created by an ad agency or the brand’s in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That’s not...

Read full article


Kleenex drops Mansize branding from tissue boxes after complaints

Last updated: 10/23/2018

Kleenex is scrapping the Mansize branding of its tissue boxes following complaints it is sexist. The company said the boxes would instead be called Kleenex extra...

Read full article