Articles about branding


A brand primer for the conversational assistant revolution

Last updated: 11/08/2018

Conversational assistants are transforming the way brands and customers communicate. Otherwise known as chatbots or virtual assistants, these AI-powered messaging tools let...

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For The People’s honest new brand identity for Tasmania’s West Coast

Last updated: 11/07/2018

Tasmania’s West Coast: far from the rest of the world, with a harsh landscape and even harsher weather. Four hours West of Tasmania’s capital Hobart, it comprises of mining...

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Virgin brand director: finding new ways to work is essential for our businesses to thrive

Last updated: 11/06/2018

One of the biggest challenges facing the industry today is how we use technology to improve the way we work and ultimately improve our wellbeing. It’s the dawn of the five...

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Snapchat is turning its Lenses platform into a shopping mall for brands

Last updated: 11/05/2018

Snapchat has slowly but surely been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn...

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Why Brands Bring Their Advertising In-House

Last updated: 11/04/2018

Every brand wants to create more content—be it TV ads, e-books, or infographics. The question then becomes whether brands have the internal resources to turn those ideas into...

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Joining In: 5 Questions With Aetna VP of Enterprise Marketing Wendy Wahl

Last updated: 11/04/2018

For Aetna, the journey to a healthier world doesn’t just include insurance, it includes real people and families. Determined to represent and reflect America each and every day,...

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Instagram to reality: How Olivia Burton is bringing the brand to life on the high street

Last updated: 11/03/2018

From photo booths and dream walls, to a basement coffee bar, Olivia Burton wants to do more than just “sell sell sell” to customers in its new flagship store. Step inside...

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Is Your Brand a Trick or Treat? – Digital Branding Institute

Last updated: 11/03/2018

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Trick or treat! The saying is commonly announced before someone opens their...

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One risk-taking marketer on working for 'rebel' brands

Last updated: 11/02/2018

Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his...

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy | Pam Moore Speaker, Trainer, Consultant

Last updated: 11/02/2018

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It's a wonderful thing when you...

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