Articles about branding


Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Last updated: 10/07/2018

Sheryl Sandberg, Facebook’s chief operating officer, who was speaking at the Dmexco conference in Germany, said the world’s biggest social media company felt a sense of "respon

Read full article


Parents blame brands over gender stereotyping

Last updated: 10/06/2018

The poll, conducted by Toluna among 700 parents of children aged 16 or under, found that 77% of parents think that brands perpetuate stereotypes with the clothes, shoes and toys th

Read full article


What YouTube’s upcoming swipe-next gesture may mean for advertisers

Last updated: 10/05/2018

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from one video to the next, the Google-owne

Read full article


Google retires the Tango brand as its smartphone AR ambitions move wider

Last updated: 10/05/2018

I was recently looking at a slide in the pitch deck of an AR startup and there was a graph mapping the addressable markets of individual smartphone AR platforms by devices. When ro

Read full article


5 Quick Social Media Tweaks to Elevate Your Personal Brand

Last updated: 10/04/2018

If you're anything like me, the idea of personal branding seems somewhat intangible and even slightly overwhelming. Don't get me wrong -- I understand the importance. But, when it

Read full article


Volkswagen will bring you its buzzy next-gen electric bus in 2022

Last updated: 10/03/2018

Volkswagen is ready to join the electric car revolution — and it's doing so with a buzzy refresh of one of its most classic vehicles.  The automaker announced that it will m

Read full article


Stop calling Taylor Swift’s self-serving brand of feminism universal

Last updated: 10/03/2018

This week, Taylor Swift was victorious in a countersuit against DJ David Mueller who allegedly groped Swift at a meet-and-greet event in Denver in 2013. Mueller sued the pop singer

Read full article


#InternPro Chat: Protecting Your Personal Brand: The Dark Side of Social

Last updated: 10/02/2018

How can your activity, online or off, impact your personal brand? Recent events in Charlottesville have left many of us searching for adjectives to describe how we feel. Appalled,

Read full article


Marketing Day: Apple search ads, AI for retail marketing & Salesforce's Social Studio

Last updated: 10/01/2018

5 ways to balance technical & non-technical SEO Aug 9, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes i

Read full article


Walpole's Brands Of Tomorrow Share Secrets To Success

Last updated: 10/01/2018

gallery-expand Charlotte Tilbury "Necessity is the mother of all invention, so if you see a blank space in the market and you’re truly passionate about your idea, don’t give up

Read full article