Articles about branding


Apple is getting into original content. Where does that leave advertisers?

Last updated: 11/17/2018

Apple is now a trillion-dollar company. Better-than-expected iPhone sales have propelled the company to be wealthier than all but the 15 richest companies in the world, and only...

Read full article


Why Marketers Should Consider Brand Activations at Festivals in 2019

Last updated: 11/16/2018

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our...

Read full article


Facebook and Macy’s Holiday Partnership Is a Testing Ground for Both Brands

Last updated: 11/16/2018

Sometimes opposites attract and in the case of Macy’s and Facebook, that tension is all part of the allure. The social media giant is partnering with the retailer to bring 100...

Read full article


Everything you need to know about new 'It' handbag brand, Wandler

Last updated: 11/15/2018

Each week, we will be looking into a new, exciting and innovative label that is taking the fashion world by storm in our regular feature #TheBrand. For our first instalment,...

Read full article


How brands can keep their identity while using Alexa's voice

Last updated: 11/15/2018

The barriers to creating a unique brand voice - one that can encompass all syllables - are so daunting that the prudent option is to just work with Alexa's default...

Read full article


8 Inbound Marketing Hacks Your B2B Company Should Be Using

Last updated: 11/14/2018

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and...

Read full article


Brand Data Becoming Pivotal To Digital Advertising

Last updated: 11/14/2018

As digital advertising matures, brand data is about to have its day. The decisive question for brands will no longer be which digital ad stack offers the best feature set, but...

Read full article


The top R/GA Venture Studio start-ups for brands and retailers

Last updated: 11/11/2018

"Lots of the problems we try to solve transcend marketing and the four walls of the agency," Matt Lodder, executive vice-president and managing director of R/GA EMEA, said about...

Read full article


Iconic Guitar Brand Gibson Files For Bankruptcy

Last updated: 11/10/2018

Those who fear the death of rock & roll won't be happy to hear that Gibson Brands Inc, the maker of some of America's most epochal electric and acoustic guitars, has filed for...

Read full article


3 Examples that Prove the Power of Brand Storytelling

Last updated: 11/09/2018

Take a step back and imagine the past week in your life. Chances are, it’s been filled with stories. When humans come together, we may share a few facts and data points, but...

Read full article