Articles about branding


5 Advocate Marketing Success Stories All B2B Brands Can Copy

Last updated: 10/12/2018

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2

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What the Premier League can teach brands about social media engagement

Last updated: 10/11/2018

Recently at dmexco 2017, Facebook’s Sheryl Sandberg called digital community building and engagement must-focus activities for brands. But you don’t need to look to Silicon Val

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The Renewal Workshop repairs and resells brand-name apparel

Last updated: 10/08/2018

The best solution to sustainable fashion lies in using what we already have. Online shopping, paired with free shipping and returns, has had a more profound effect on the fashion

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Apple retains crown as world's most valuable brand as Facebook value sinks

Last updated: 10/08/2018

Apple has beaten Google to the top, with Amazon in third place. Apple has held off Google to remain the world's most valuable brand, according to Interbrand's 2018 Best Global Bra

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Secret Amazon brands are quietly taking over Amazon.com

Last updated: 10/08/2018

You might not know it from their names, but these brands all belong to Amazon. Amazon’s private label business is booming, on pace to generate $7.5 billion this year and $25 bil

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A startup just sued Google for censoring its 'free speech' social network

Last updated: 10/08/2018

Gab just sued Google for employing anticompetitive practices after banning the app from the Google Play Store, The Washington Post reported.  Launched by former ad tech founde

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Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Last updated: 10/07/2018

Sheryl Sandberg, Facebook’s chief operating officer, who was speaking at the Dmexco conference in Germany, said the world’s biggest social media company felt a sense of "respon

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Parents blame brands over gender stereotyping

Last updated: 10/06/2018

The poll, conducted by Toluna among 700 parents of children aged 16 or under, found that 77% of parents think that brands perpetuate stereotypes with the clothes, shoes and toys th

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What YouTube’s upcoming swipe-next gesture may mean for advertisers

Last updated: 10/05/2018

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from one video to the next, the Google-owne

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Google retires the Tango brand as its smartphone AR ambitions move wider

Last updated: 10/05/2018

I was recently looking at a slide in the pitch deck of an AR startup and there was a graph mapping the addressable markets of individual smartphone AR platforms by devices. When ro

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