Articles about branding


Brands pay the price for gender pay gaps

Last updated: 10/30/2018

With yesterday’s (4 April) UK filing deadline for companies to reveal their hourly gender pay stats, most will be pushed to explain how it is that women in their businesses earn

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Mazda Intros Updated CX-3, Breaks Brand Campaign

Last updated: 10/30/2018

NEW YORK — Mazda North American Operations is debuting a brand campaign April 2 during the NCAA basketball national championship game with the aim of making consumers “feel ali

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Brand New: New Logo and Packaging for Pepto-Bismol

Last updated: 10/29/2018

(Est. 1919) “Pepto-Bismol® is the only leading brand of medicine that relieves five stomach problems. Available in liquid form, chewable tablets, and caplets, Pepto-Bismol provi

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Apple, Google see reputation of corporate brands tumble in survey

Last updated: 10/27/2018

(Reuters) - Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and elec

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Refine (or Define) Your Brand With These Exercises

Last updated: 10/26/2018

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary

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World Economic Forum Objects to Misuse of the ‘Davos’ Brand

Last updated: 10/25/2018

· The World Economic Forum objects to the use of the “Davos” brand for events that have nothing to do with its own activities. · The World Economic Forum, as the Internation

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The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues

Last updated: 10/25/2018

A major ad campaign for a brand is usually created by an ad agency or the brand’s in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That’s no

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Kleenex drops Mansize branding from tissue boxes after complaints

Last updated: 10/23/2018

Kleenex is scrapping the Mansize branding of its tissue boxes following complaints it is sexist. The company said the boxes would instead be called Kleenex extra large. Kleenex w

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Don’t Wallow In Indecision - Personal Branding Blog - Stand Out In Your Career

Last updated: 10/22/2018

Problems are solved by making decisions; problems are avoided by making good decisions. The sooner you make a decision, the sooner you benefit from it. The earlier you make a bad d

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What Brand Evangelism Really Means -- and Why It's So Important

Last updated: 10/21/2018

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go. Have you ever heard someone describe themselves

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