Articles about branding


How 'Real Housewives' Embody Core Tenets Of Brand Management

Last updated: 11/21/2018

I’m addicted -- to the “Real Housewives.” Bravo got me hooked on the reality series, and there’s no kicking the habit. I’ve embraced it, and surprisingly learned something about...

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Creating Memorable Brand Experiences: Make them Sweet & Simple | Pam Moore Speaker, Trainer, Consultant

Last updated: 11/20/2018

What is one of the most memorable experiences you have had with a brand? What was memorable about it? Creating memorable brand experiences can set great brands apart from...

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M&A and the Challenges of a “New” Brand Strategy

Last updated: 11/20/2018

Every week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly...

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Why One-Logo Brands Can’t Survive in the Digital Age

Last updated: 11/20/2018

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they – it’s the most accessible way to...

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The New Rules of Brand Storytelling

Last updated: 11/19/2018

The rules of brand storytelling are changing. With the evolution of social networks, the unspoken etiquette of digital communities, and consumer expectations comes a seismic...

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How Gandys has built a brand without advertising

Last updated: 11/18/2018

The Forkan brothers are aiming to build a global flip-flop brand with Gandys but would rather see their profits invested in charitable projects than going on major ad...

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A Big-Picture Approach To Digital Advertising

Last updated: 11/18/2018

It’s hard to imagine the CMO of a CPG company or retailer eagerly requesting information on proxy metrics like click-through rates or on-target percentage for their...

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How Big Brands are Marketing with Voice Technology

Last updated: 11/18/2018

Digital voice assistants are takingoffe off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial...

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Q&A: How fashion start-up Rothy's uses Twitter to drive brand awareness

Last updated: 11/18/2018

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that...

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How Brands Are Marketing with Voice Technology

Last updated: 11/17/2018

Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece...

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