Articles about branding


Instagram to reality: How Olivia Burton is bringing the brand to life on the high street

Last updated: 11/03/2018

From photo booths and dream walls, to a basement coffee bar, Olivia Burton wants to do more than just “sell sell sell” to customers in its new flagship store. Step inside Oliv

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Is Your Brand a Trick or Treat? – Digital Branding Institute

Last updated: 11/03/2018

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Trick or treat! The saying is commonly announced before someone opens their do

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One risk-taking marketer on working for 'rebel' brands

Last updated: 11/02/2018

Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his ca

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy | Pam Moore Speaker, Trainer, Consultant

Last updated: 11/02/2018

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It's a wonderful thing when you do

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What to Know About Emerging Marketing Trends, According to eMarketer’s Chief Content Officer – Adweek

Last updated: 11/02/2018

The world is changing—that isn’t news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute

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Interview: Why Audience and Social Media Development Are Crucial To Brand Building

Last updated: 10/31/2018

Before taking the stage at PSFK's CXI 2018 conference, co-founder and CEO of Everybody At Once Kenyatta Cheese discusses how his agency helps build brand audiences by treating enga

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Brands pay the price for gender pay gaps

Last updated: 10/30/2018

With yesterday’s (4 April) UK filing deadline for companies to reveal their hourly gender pay stats, most will be pushed to explain how it is that women in their businesses earn

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Mazda Intros Updated CX-3, Breaks Brand Campaign

Last updated: 10/30/2018

NEW YORK — Mazda North American Operations is debuting a brand campaign April 2 during the NCAA basketball national championship game with the aim of making consumers “feel ali

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Brand New: New Logo and Packaging for Pepto-Bismol

Last updated: 10/29/2018

(Est. 1919) “Pepto-Bismol® is the only leading brand of medicine that relieves five stomach problems. Available in liquid form, chewable tablets, and caplets, Pepto-Bismol provi

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Apple, Google see reputation of corporate brands tumble in survey

Last updated: 10/27/2018

(Reuters) - Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and elec

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