Articles about branding


How Lululemon Builds Community To Create an Iconic Brand - SIMON MAINWARING

Last updated: 11/28/2018

While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel...

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How Brands Are Improving Employee Efficiency By Enabling Hybrid Workstreams

Last updated: 11/27/2018

Equipping employees with advanced tools, businesses are enabling workers to complete their tasks more efficiently and safely, improving the employee experience while raising...

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Meet the direct-to-consumer brands shirking traditional agency relationships

Last updated: 11/26/2018

Direct-to-consumer brands are taking control of their creative, digital and social campaigns, in many cases preferring to nurture talent in-house, rather than outsource to...

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How to Build a Brand to Last

Last updated: 11/25/2018

How to Build a Brand to Last Facebook Google+ LinkedIn Flipboard 0 0 SHARES In 1994, Jim Collins co-authored one the most important business books ever written: Built To Last,...

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“I hate brand guidelines”: views on documenting the design process

Last updated: 11/24/2018

“I’d love to see the McDonald’s 1970 McDonaldland Specification Manual: I’ve seen it floating around online, but it seems pretty rare. It’s a style guide, but for characters and...

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Why Consumers Want Brands to Take a Stand on Social Issues

Last updated: 11/24/2018

Rob Holzer remembers the first time he came to Cannes six years ago after starting Matter Unlimited, an agency focusing on ad campaigns that drive positive social...

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Tweet inspiration: Why you should Tweet like a tourism brand

Last updated: 11/23/2018

People love to use Twitter to discover new things, make recommendations, and share their experiences with the world. Don’t think tourism brands haven’t noticed. Cities,...

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Inside Facebook, denial, tension and finger-pointing as crisis foments

Last updated: 11/22/2018

As challenges to Facebook mount from consumer organizations, politicians and journalists, the company's leadership remains convinced that its recent crises are primarily public...

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3 Ways the Best Brands Do Omnichannel Right

Last updated: 11/22/2018

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speak of our...

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Building Strong Brands: The Inside Scoop on Branding in the Real World

Last updated: 11/22/2018

For Kellogg’s Tim Calkins, there’s plenty to learn from brands that make smart decisions—like Geico’s commitment to its memorable tagline: “15 minutes can save you 15 percent or...

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