Articles about branding


Why the electric Jaguar at the royal wedding was a symbolic step forward

Last updated: 08/02/2018

Following Prince Harry and Meghan Markle’s boundary-breaking royal wedding yesterday, the happy couple changed their ensembles for the reception. But while the prince’s smart

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The Quail Motorcycle Gathering is the best motorcycle show you've never been to

Last updated: 08/02/2018

By now, most automotive enthusiasts have heard of the Quail Motorsports Gathering. It's become an integral part of Monterey, California's legendary Car Week alongside events like t

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Hack your commute: Create a mind map - Marketing Week

Last updated: 08/02/2018

Organising thoughts can be a complex task, so why not think about building a mind map so you can visualise connections between concepts and things that need to be done. Organising

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One Billion Reasons To Celebrate Cutting-Edge Microsoft Surface

Last updated: 08/02/2018

Success is having a one billion dollar business Although the initial Surface device (launched in 2012 by Steve Ballmer) made some fundamental misjudgments, the line has iterated a

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Here’s what most people get wrong about “passion”

Last updated: 08/02/2018

Don’t get me wrong. Passion counts for a lot, especially if you’re tasked with convincing someone to give you a shot. When it comes to making career transitions for happiness,

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Assault weapons manufacturer complains school shootings are hurting profits

Last updated: 08/01/2018

Vista Outdoor, a major manufacturer of assault weapons, is complaining that school shootings, particularly the massacre at Marjory Stoneman Douglas High School that left 17 dead,

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Kelly Watkins On Not Being 'Cursed By Knowledge' + The Craftsmanship Behind Great Marketing

Last updated: 08/01/2018

For my most recent column, I had the privilege of speaking with Kelly Watkins, marketing industry veteran, currently VP of Global Marketing for Slack. We chatted about everything f

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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand? | Marketing Insider Group

Last updated: 07/30/2018

Mark Schmukler on May 22, 2018 in Search Marketing Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 bi

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Huawei is the most respected brand in China, while Alibaba, Baidu and Tencent fail to make the top 10

Last updated: 07/30/2018

Huawei has been ranked the most reputable corporate local brand in China, while companies from the United States dominate the rankings for foreign brands. This is according to a n

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How Mars' marketing has grown up in shift to create 'universal' brands

Last updated: 07/30/2018

As Mars introduces the fourth iteration of its marketing code, the brand is looking to bolster its commitment to responsible marketing and ensure marketers play by its rules. Cast

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