Articles about branding


Introverts vs. Extroverts: Leadership Challenges & How to Solve Them

Last updated: 09/15/2018

There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The...

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Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages

Last updated: 09/14/2018

After advertisers started pulling, or threatening to pull, ads from YouTube and the Display Network after ads were found running on hateful and extremist content in March,...

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Lithium Finds Brands Still Stink at Social, More News

Last updated: 09/14/2018

Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the...

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9 Clever Ways to Get More Comments on Instagram

Last updated: 09/13/2018

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends...

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Why brands should ‘throw out the rulebook’ when reaching Generation Z

Last updated: 09/13/2018

When it comes to reaching 18- to 25-year-olds, brands should make diversity ‘part of their wallpaper’ – simply because consumers expect it, new bodycare brand ‘Being by...

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Charlotte Rogers: The demise of Wonga shows toxic brands will always fail - Marketing Week

Last updated: 09/12/2018

Brash advertising campaigns and controversial football sponsorships were not enough to save loan company Wonga, crippled by its own deeply unethical practices and inability to...

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Tension vs. fear

Last updated: 09/12/2018

Fear's a dream killer. It puts people into suspended animation, holding their breath, paralyzed and unable to move forward. Fear is present in many education settings, because...

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Does Your In-House Agency Need an Outside Agency?

Last updated: 09/12/2018

Many things keep agency leaders up late at night. The latest agency night terror is the pendulum swing of clients building in-house agencies to replace them. The fear appears to...

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Voice Commerce Might Present A Loyalty Problem for Brands, But Not Immediately - Marketing Charts

Last updated: 09/11/2018

Voice commerce has the potential to erode brand loyalty, as 85% of people who have used virtual voice assistants (VVA) for purchases have at some point bought the first...

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Empyr debuts ultimate performance marketing model: 'cost per revenue'

Last updated: 09/11/2018

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd,...

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