Articles about branding


5 killer stats to start your week - Marketing Week

Last updated: 09/21/2018

1. The war on ad fraud is winnable Advertisers are making gains in the war against ad fraud. Economic losses have fallen 10% from $7.2bn last year to $6.5bn this, according to...

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Spotify settles lawsuits, adds board members as it gets ready to go public

Last updated: 09/20/2018

Spotify made a few moves this week that could put them in a better position to join the stock market. On Thursday, it was revealed that the company added four people to its...

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E.ON launches new marketing strategy in bid to become purpose-led brand

Last updated: 09/19/2018

E.ON has overhauled its brand and communications strategy in a bid to keep up with changing consumer needs and be seen as a more “purpose-led” brand. To launch the new...

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Pinterest adds autoplay video ads to feeds, search results

Last updated: 09/19/2018

Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically...

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Exceptional Customer Care, and How It Changes Everything

Last updated: 09/18/2018

Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours. Anthony: Exceptional customer service...

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13 of the Best Instagram Ads We’ve Ever Seen

Last updated: 09/18/2018

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When...

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Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

Last updated: 09/17/2018

At Socialbakers’ Engage event in Prague today, founder Jan Rezab revealed the results of the social media platform’s latest data research. Looking at Facebook and Instagram...

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

Last updated: 09/16/2018

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren't CPC rates skyrocketing and lead generation ads taking over? Not...

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Lynx hints at return of ‘entertaining’ ads as it launches new men’s issues campaign

Last updated: 09/16/2018

Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain. It...

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4 critical areas to consider when performing AdWords audits

Last updated: 09/15/2018

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found,...

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