Articles about branding


Web's Wild West Spawns Brand-Safety Crisis

Last updated: 08/09/2018

Brand safety — avoiding ads placed alongside inappropriate content, or within an unsafe environment — is one of the advertising industry’s most pressing issues. More than $27

Read full article


Sky News reach to grow with broadcast on free-to-air across regional Australia

Last updated: 08/09/2018

Sky Newsshows hosted by commentators such as Andrew Bolt and Chris Kenny, as well as the network’s more traditional daytime news programming, will be broadcast to a wider free-to

Read full article


This might just be the best royal wedding marketer strategy you'll see

Last updated: 08/08/2018

Are you (or someone you know) a marketer who fears missing out on the impending royal wedding hoopla? Did Harry & Meghan's big day just kind of creep up on you (or someone you know

Read full article


How the Smithsonian is turning its art exhibitions into virtual reality experiences

Last updated: 08/08/2018

Just as artists and curators are creating or commissioning virtual reality artworks to exploit the technology’s innovations, art institutions are moving forward with VR projects.

Read full article


Khloé Kardashian Shades Activewear Brands That Aren’t Size-Inclusive

Last updated: 08/07/2018

Say what you want about Khloé Kardashian, but it’s clear that she had curvy women in mind when she designed her activewear line with Good American. The 34-year-old reality star

Read full article


Is Your Brand Marketing Reaching Generation Z?

Last updated: 08/06/2018

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. O

Read full article


Papa John's hires Endeavor Global Marketing

Last updated: 08/05/2018

Papa John's has hired Endeavor Global Marketing as its creative agency of record and strategic marketing partner as the struggling pizza chain tries to restore its reputation. The

Read full article


Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not

Last updated: 08/05/2018

At a time when brands, their agencies and their media trading partners are embracing content marketing as a logical solution for brands to reach consumers in a “post-advertising

Read full article


How To Build A Brand Community Using Social Media

Last updated: 08/04/2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do

Read full article


Firefox is getting a new logo (or 10)

Last updated: 08/03/2018

When you think of “Firefox,” you probably think of something that looks like this: Or, perhaps, something like this: That logo (or some iteration between the two) has been th

Read full article