Articles about branding


Instagram Will Now Tell You Who's Getting Paid to Post

Last updated: 09/26/2018

Of all thesocial networks, Instagram stands out as the place to show off your most idealized life. But look more closely, and you'll spot a dissonance present in those pristine...

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Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

Last updated: 09/25/2018

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. Influencer marketing, where brands pay...

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The perfect structure for managing profitable shopping ads

Last updated: 09/25/2018

Opinions expressed in this article are those of the sponsor. When you start advertising on a new platform, deciding how to structure things can be scary because there’s the...

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The Master & Dynamic MW60 x Leica headphone collab is all about love of the look

Last updated: 09/24/2018

This M&D x Leica collaboration is what you get when one company truly admires another’s design principles. Leica rarely licenses the use of their trademark red dot and font in...

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Verizon says the Droid brand isn’t dead, but it sure looks like it

Last updated: 09/24/2018

Verizon is the exclusive US carrier of Motorola’s new Moto Z2 Play, but if you take a close look at the phone, you’ll notice something missing: there’s no Droid branding...

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Report: Google's Chrome ad blocker coming to both PC and mobile 'within 6 months'

Last updated: 09/23/2018

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication confirmed the earlier report...

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How to Use Paid Targeting to Align with Your Customer Profiles

Last updated: 09/23/2018

No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find...

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What Makes Content Go Viral? 3 Experts Weigh In

Last updated: 09/22/2018

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be...

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Marketers Struggle With Viewability IRL, Too

Last updated: 09/22/2018

Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn't prove were served on-screen. "The days of giving digital a...

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How to Transform Your Brand in 30 Days on Social | Simply Measured

Last updated: 09/21/2018

How to Transform Your Brand in 30 Days on Social What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer...

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