Articles about branding


Study: How social media sentiment affects your brand's image

Last updated: 09/09/2018

It can be severe, such as a man being dragged off a plane (United Airlines) or it can be relatively minor (Cracker Barrel and the tale of Brad’s wife). In either case, inactionâ€

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Why Influencer Marketing Should Be Part of Every Marketing Mix

Last updated: 09/09/2018

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember

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Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

Last updated: 09/08/2018

If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts presentation on Monday, Twitter debuted a slate of

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How To Rebrand An Unsavory History

Last updated: 09/08/2018

If ever there were a place for a scandal to play out, the darkened and discreet hotel room is it. Seedy hotels are probable spots for misconduct, obviously—but so are glamorous

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Marketing tech company Zeta Global raises $140M at a $1.3B valuation

Last updated: 09/07/2018

Zeta Global, the marketing tech company that has recently acquired the likes of eBay’s enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and invest

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Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

Last updated: 09/07/2018

Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audie

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5 Steps to Getting Your Brand 'Hired' in the Real World

Last updated: 09/06/2018

5 Steps to Getting Your Brand 'Hired' in the Real World Take, for instance, what happened with Tidy Cats litter. Image credit: YouTube ---Shares April 26, 2017 If y

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How to Create an Influencer Strategy for Your Brand

Last updated: 09/06/2018

Influencer marketing is a super hot topic these days. If you’d like to start working with influencers or you’ve been tasked with creating an influencer strategy for your brand,

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The future of branding? The third dimension

Last updated: 08/09/2018

As fonts make their way into augmented and virtual worlds, designers are posed with creating type that doesn’t just live in the X and Y world, but in Z-space, too. At least thatâ

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Using Your Profile to Attract Candidates

Last updated: 08/09/2018

There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. Why Coca-Cola or IBM need a branding team is

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