Articles about branding


Everything you need to know about new 'It' handbag brand, Wandler

Last updated: 11/15/2018

Each week, we will be looking into a new, exciting and innovative label that is taking the fashion world by storm in our regular feature #TheBrand. For our first instalment, we're

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How brands can keep their identity while using Alexa's voice

Last updated: 11/15/2018

The barriers to creating a unique brand voice - one that can encompass all syllables - are so daunting that the prudent option is to just work with Alexa's default voice. Neverthe

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8 Inbound Marketing Hacks Your B2B Company Should Be Using

Last updated: 11/14/2018

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate w

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Brand Data Becoming Pivotal To Digital Advertising

Last updated: 11/14/2018

As digital advertising matures, brand data is about to have its day. The decisive question for brands will no longer be which digital ad stack offers the best feature set, but whic

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The top R/GA Venture Studio start-ups for brands and retailers

Last updated: 11/11/2018

"Lots of the problems we try to solve transcend marketing and the four walls of the agency," Matt Lodder, executive vice-president and managing director of R/GA EMEA, said about t

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Iconic Guitar Brand Gibson Files For Bankruptcy

Last updated: 11/10/2018

Those who fear the death of rock & roll won't be happy to hear that Gibson Brands Inc, the maker of some of America's most epochal electric and acoustic guitars, has filed for bank

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3 Examples that Prove the Power of Brand Storytelling

Last updated: 11/09/2018

Take a step back and imagine the past week in your life. Chances are, it’s been filled with stories. When humans come together, we may share a few facts and data points, but more

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A brand primer for the conversational assistant revolution

Last updated: 11/08/2018

Conversational assistants are transforming the way brands and customers communicate. Otherwise known as chatbots or virtual assistants, these AI-powered messaging tools let compani

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A brand primer for the conversational assistant revolution

Last updated: 11/08/2018

Conversational assistants are transforming the way brands and customers communicate. Otherwise known as chatbots or virtual assistants, these AI-powered messaging tools let compani

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For The People’s honest new brand identity for Tasmania’s West Coast

Last updated: 11/07/2018

Tasmania’s West Coast: far from the rest of the world, with a harsh landscape and even harsher weather. Four hours West of Tasmania’s capital Hobart, it comprises of mining ‘

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