Articles about branding


People's trust in brands faces biggest dip since the 2008 financial crash

Last updated: 04/23/2018

In the UK, brands are facing their biggest trust crisis since the global recession hit in 2008, according to fresh research from the Reputation Institute – with advertisers like

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Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)

Last updated: 04/13/2018

Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.) Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. S

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US designers and brands to look out for at Milan design week 2018

Last updated: 04/08/2018

American brands will be out in force during Milan design week. US editor Dan Howarth lists who he's most looking forward to seeing at the event, taking place from 17 to 22 April 20

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Startups in the spotlight: Voicery, Lytro and KeepTruckin

Last updated: 04/04/2018

Editor’ s note: Here are three Bay Area startups worth watching this week. Listening to an audio book isn’t as fun when it’s read by a machine’s monotone voice. San Franci

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Superfried creates branding for Leonardo DiCaprio Foundation

Last updated: 04/03/2018

Branding design studio Superfried has created the visual identity for two animal preservation projects founded by the Leonardo DiCaprio Foundation. The circular logos, which feat

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Report: When to mention your brand in your content

Last updated: 04/01/2018

When it comes to branded content, tout your organization sparingly for the best results. A recent Pressboard study of branded content revealed that although transparency is import

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The Worst Pranks by Food Brands This April Fools’ Day

Last updated: 04/01/2018

April Fools’ Day is this Sunday, which means it’s time for all of the big food #brands to pull over-the-top pranks in the name of marketing. Don’t fall for these jokes. T-Be

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The Ultimate Guide to Instagram Filters

Last updated: 03/28/2018

Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up. You might have some questions: how can I add the new geofilters feature to my Instagra

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What Instagram's Altered Algorithm Really Means for Brands

Last updated: 03/25/2018

Instagram has finally heeded years of user complaints, sort of. Posts on Instagram will now appear in more of a chronological order. In a March 22blog post on the Instagram Press

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IBM can’t stop milking the Watson brand

Last updated: 03/24/2018

More than seven years after IBM Watson beat a couple of human Jeopardy champions, the company has continued to make hay with the brand. Watson, at its core, is simply an artificial

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