Articles about branding


Be smart about your brand career and build it around your core strength.

Last updated: 07/19/2018

Just like a brand, we each bring a core strength as a marketing leader. There are four general core strengths to build Brand Careers around; running the business, marketing executi

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Why You Should Use Pinterest to Grow Your Business

Last updated: 07/18/2018

Why You Should Use Pinterest to Grow Your Business Why You Should Use Pinterest to Grow Your Business Published Tweet Raise your hand if you’ve been snubbing Pinterest. If your h

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Apple Just Quietly Launched a Brand New MacBook Pro Laptop Lineup

Last updated: 07/17/2018

(Bloomberg) — Apple released an upgraded MacBook Pro line Thursday that’s faster and has more features, targeting its loyal base of professional users like app developers and m

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Hoffmann Takes Over From Travis As Dunkin' Brands CEO

Last updated: 07/17/2018

Fittingly, the Wordsmith “Word of the Day” is “top banana” because Dunkin’ Brands Group has a new one. David Hoffmann, who was recruited from McDonald’s in October 20

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John Lewis launches new own-brand label

Last updated: 07/17/2018

John Lewis will launch its largest own-brand label, called John Lewis & Partners, this autumn, in the retailer’s “most significant fashion investment to date”. The 800-piece

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Report: Social media sentiment not predictive of offline brand outcomes - Marketing Land

Last updated: 07/17/2018

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. The conventional thinking is that social media conversations about brands are repres

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IBM says data and utility are the keys to brand success in voice

Last updated: 07/17/2018

Last year, NYU professor Scott Galloway made a pretty bold statement: “Death, for brands, has a name . . . Alexa.” Galloway argued that over the past 50 years, companies have

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Papa John's to cut founder out from all branding

Last updated: 07/17/2018

Better Ingredients. Better Pizza. Better Imagery? Papa John's confirmed Friday that it plans to remove founder John Schnatter's likeness from its marketing, an announcement that c

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Which brands are scoring big at the World Cup?

Last updated: 07/15/2018

The FIFA World Cup is the biggest sporting event to hit the media all year. Many companies are looking for opportunities to align their marketing and branding strategies with the

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Distillery slated for ‘Novichok’ vodka branding

Last updated: 07/15/2018

Bristol Dry Gin has been criticised for launching a range of 75% proof vodka named ‘Novichok Edition’ in the same week that Amesbury local Dawn Sturgess died from exposure to t

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