Marketers Say Facebook’s News Feed Update Will Be ‘Nail in the Coffin’ for Organic Posts

Last updated: 01-13-2018

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Marketers Say Facebook’s News Feed Update Will Be ‘Nail in the Coffin’ for Organic Posts

Facebook said it is tweaking what people see in their news feed to make their time on the platform more “meaningful.”

As Facebook FB -4.26% revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users.

On Thursday, Facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.


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