Articles about advertising


Search advertising vs. display advertising: Which delivers the best returns?

Last updated: 01/18/2018

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel an

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How Coca-Cola invented Christmas as we know it

Last updated: 12/18/2017

(Credit: Katherine Welles/Shutterstock) How Coca-Cola invented Christmas as we know it The fat old white man clad in red is a marketing gimmick. Let’s consider replacing him Vale

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What you need to know about Facebook’s new ad transparency

Last updated: 11/23/2017

One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old w

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The State of Digital Advertising: Should You Be Worried About a Google and Facebook Duopoly?

Last updated: 11/21/2017

Recently, I caught a fascinating interview with Sir Martin Sorrell, CEO of multinational advertising and public relations giant WPP, on the rising media platform Cheddar. Jon Stei

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Attention Accountants: Your Impressions Are About to Skyrocket

Last updated: 11/18/2017

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings

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About Face: How the iPhone X Could Change Brand Marketing

Last updated: 11/10/2017

Facial recognition -- it's not about you unlocking your phone, it's about your phone unlocking you. For marketers, this could represent a watershed era. Since the announcement, an

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How to Do a Competitor Analysis for SEO (Free Template!)

Last updated: 10/26/2017

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping

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Creative agencies are now offering media planning and buying services - Digiday

Last updated: 10/25/2017

When Kevin Porter joined creative shop Walrus as the head of its media department this month, one of his big tasks was building a team to manage media buying, planning and strategy

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How Conde Nast is making feature films and TV pay off - Digiday

Last updated: 10/25/2017

On Oct. 20, “Only the Brave,” a film starring Josh Brolin and Jeff Bridges, premiered to rave reviews. The movie, based on a GQ article from 2013 titled “No Exit,” tells th

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Hearst Agrees to Acquire Rodale Inc., Publisher of Men’s Health and Runner’s World

Last updated: 10/19/2017

Hearst Agrees to Acquire Rodale Inc., Publisher of Men’s Health and Runner’s World Deal is expected to close in early 2018 following government approval By Jeffrey.Trachtenberg

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