Latest Articles


Smule may be the biggest music app you haven't heard of

Last updated: 07/18/2018

Smule wants everyone to know its name.  The company, a San Francisco-based startup named from a portmanteau of "sonic" and "mule," runs a collection of music-related apps. The bi

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Babies, Long Lines, and Violence: So Many Marketing Lessons From That Build-A-Bear One Day Promotion

Last updated: 07/18/2018

Babies, Long Lines, and Violence: So Many Marketing Lessons From That Build-A-Bear One Day Promotion Babies, Long Lines, and Violence: So Many Marketing Lessons From That Build-A-B

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Game Rewind: Pacers 116, Nets 79 (Summer League) | Indiana Pacers

Last updated: 07/18/2018

LAS VEGAS — The Pacers saved their best performance for last in the 2018 NBA Summer League, rolling to a dominant 116-79 victory over the Brooklyn Nets on Friday in a consolation

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Where B2B Companies Stand With Marketing Measurement

Last updated: 07/17/2018

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. That’s the primary theme of Demand Gen Report’s 2018 Marketing Measure

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Google shows 'People also search for' suggestions in ad results, too - Search Engine Land

Last updated: 07/17/2018

This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks on an

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How to Block Websites on Chrome Desktop and Mobile

Last updated: 07/17/2018

Let’s say you want to block certain websites, like Facebook or Pinterest, on your work computer to ensure those distractions aren’t inhibiting your productivity. Or, maybe you

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Apple Just Quietly Launched a Brand New MacBook Pro Laptop Lineup

Last updated: 07/17/2018

(Bloomberg) — Apple released an upgraded MacBook Pro line Thursday that’s faster and has more features, targeting its loyal base of professional users like app developers and m

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Hoffmann Takes Over From Travis As Dunkin' Brands CEO

Last updated: 07/17/2018

Fittingly, the Wordsmith “Word of the Day” is “top banana” because Dunkin’ Brands Group has a new one. David Hoffmann, who was recruited from McDonald’s in October 20

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John Lewis launches new own-brand label

Last updated: 07/17/2018

John Lewis will launch its largest own-brand label, called John Lewis & Partners, this autumn, in the retailer’s “most significant fashion investment to date”. The 800-piece

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The Definition of Market Research in 100 Words or Less

Last updated: 07/17/2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Le

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