Latest Articles


Google AdWords Ad Rank Impacts PPC Success

Last updated: 04/15/2018

Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each advertise

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State of the Digital Marketing Agency in 2018

Last updated: 04/15/2018

Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doi

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How to Write Text Ads in AdWords, for Ecommerce

Last updated: 04/15/2018

AdWords, Google's advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the

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E-Commerce May Be ‘Only’ 10% Of Retail, But That Doesn’t Tell The Whole Story

Last updated: 04/15/2018

It seems as if those who spend a lot of time worrying about the future of retail have fallen into one of two camps. There are the “retail apocalypse” proselytizers who would ha

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3 Ways Customer Data Drives Ecommerce Conversions | Practical Ecommerce

Last updated: 04/15/2018

Data is important to ecommerce businesses. But many are not sure how to use it — to collect, analyze, and make meaningful changes to their business. The key...

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What's Best For Your Business?

Last updated: 04/15/2018

Is one option better than the other?

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State of the Digital Marketing Agency in 2018

Last updated: 04/15/2018

Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doi

Read full article


Dead in the water - why demographic targeting kills brands

Last updated: 04/14/2018

It’s the bluntest of blunt instruments. No one I know in real life fits into a box created by marketers to enable selling. Yet we continue to use demographic segmentation in plan

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I Once Had 5 Jobs in One Year. Here's How I Finally Found Career Success.

Last updated: 04/14/2018

Opinions expressed by Entrepreneur contributors are their own. When moving through a career trajectory, finding the right position is half the battle. Considering the overall journ

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Mark Zuckerburg, Facebook & US Congress Summary of Day 1

Last updated: 04/14/2018

Mark Zuckerburg, Facebook & US Congress Summary of Day 1 Yesterday afternoon, Mark Zuckerberg, CEO and Founder of Facebook went in front of a United States Congressional committee

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