Latest Articles


5 SEO features to make sure your ecommerce platform supports

Last updated: 04/18/2018

When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter ho

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Digital Marketing Jobs: How to Find the Right Role for You

Last updated: 04/18/2018

Stress and anxiety are inherent parts of the job selection process. Digital marketing jobs are no different. You want to find the right fit. You want your skill set to be fully uti

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10 of the Best Ways to Use Instagram Multiple-Image Posts

Last updated: 04/18/2018

Visual content is dominating the social media landscape. Adweek cited a study last year with a sample size of 300 marketers, where 53% of participants indicated 91-100% of their pu

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How to convert Amazon buyers to your customers (without breaking the rules)

Last updated: 04/17/2018

An ecommerce brand has to decide whether to sell its products on Amazon’s Marketplace, which is the dominant buying resource for today’s consumer. Consider these statistics: Fo

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Fnac Darty Enhances Voice Shopping Through Google Partnership

Last updated: 04/17/2018

French electronics retailer Fnac Darty will partner with Google to roll out demonstration areas for Google Home products, as part of the retailer’s effort to fend off Amazon. Add

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Instagram Tools for Ecommerce Marketing

Last updated: 04/17/2018

Among social networks, Instagram continues to set itself apart. With over 800 million monthly active users at the end of 2017, Instagram is on pace to reach a billion in 2018, more

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E-Commerce May Be ‘Only’ 10% Of Retail, But That Doesn’t Tell The Whole Story – Steve Dennis

Last updated: 04/16/2018

It seems as if those who spend a lot of time worrying about the future of retail have fallen into one of two camps. There are the “retail apocalypse” proselytizers who would ha

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A webstore built from scratch.

Last updated: 04/16/2018

How Redsea Introduced Omnichannel to the Middle East Founded in 1945, Abdul Latif Jameel has deep roots in the Middle East and a wide range of businesses, including an electronics

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Here's How Hewlett Packard is Using B2C Techniques to Build a Classic B2B Strategy

Last updated: 04/16/2018

B2B and B2C marketing strategies are often quite different. However, Hewlett Packard (HP) is bucking the trend with an innovative B2B multichannel marketing strategy. After graduat

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Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads

Last updated: 04/15/2018

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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