Latest Articles


Marketing 101: What is website usability? | MarketingSherpa Blog

Last updated: 04/20/2018

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most oft

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Girls explore tech with Tekla

Last updated: 04/20/2018

Music Tech Fest is championing women in technology and features inspiring arts-meet-science women at the forefront of all the different areas of the festival. The festival is also

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Why publishers should be taking action on net neutrality - Marketing Land

Last updated: 04/19/2018

The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal rules established in 2015. That repeal, w

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Power up your B2B remarketing campaigns with 4 killer tricks

Last updated: 04/19/2018

Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from

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State of the Digital Marketing Agency in 2018

Last updated: 04/19/2018

Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doi

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Bauer Media announces new digital station, Hits Radio

Last updated: 04/19/2018

Bauer Media has announced the launch of a new digital radio station, Hits Radio. Due to launch on Monday, June 4 at 6am, the new station will sit alongside Absolute Radio, Magic a

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Facebook Marketing Tips For NonProfit Organizations

Last updated: 04/19/2018

Nonprofit organizations need exposure for a variety of reasons… not the least of which is to secure funding. When you rely on conventional online marketing tactics to draw in don

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20 Instagram Tools for Ecommerce Marketing

Last updated: 04/18/2018

Among social networks, Instagram continues to set itself apart. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users. Here

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Individualization is the Next Step in Advanced Personalization

Last updated: 04/18/2018

In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive

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5 Psychological Insights To Help Create Better Emails

Last updated: 04/18/2018

There are many levers -- many of which are not immediately visible to email marketers -- that determine the performance of an email program. I’ve recently been taking a look at o

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