Latest Articles


Social media ad spend to overtake TV's in spite of Facebook woes

Last updated: 04/03/2018

More money will be spent advertising on social media networks than on the entire TV ad market within two years, according to a new report. The report predicts that Mark Zuckerberg

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Google’s John Mueller Says Parameters in URLs Do Not Matter - Search Engine Journal

Last updated: 04/02/2018

In the latest instalment of Google’s SEO Snippets Q&A videos, John Mueller answers the question: The short answer is: no. Mueller says Google doesn’t care whether URLs end in

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8 Times Film Advertising Embraced The Weird

Last updated: 04/02/2018

Sometimes, adland throws caution to the wind and walks on the weird side. The D&AD archive has plenty of Pencil winners that show that flying the freak flag can be a surefire way t

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The Top Books You Need to Read to Make Your Marketing Timeless

Last updated: 04/02/2018

In terms of marketing, being overwhelmed by the amount of content online can become as common as driving past a McDonald's. The sheer volume of online courses, e-books, YouTube tut

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads - MarTech Today

Last updated: 04/01/2018

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps prog

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Introducing the Google Analytics Sample Dataset for BigQuery

Last updated: 04/01/2018

The Google Analytics integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with se

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Report: When to mention your brand in your content

Last updated: 04/01/2018

When it comes to branded content, tout your organization sparingly for the best results. A recent Pressboard study of branded content revealed that although transparency is import

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How to turn video into sales: SMX West recap - Marketing Land

Last updated: 04/01/2018

Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, thre

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The Worst Pranks by Food Brands This April Fools’ Day

Last updated: 04/01/2018

April Fools’ Day is this Sunday, which means it’s time for all of the big food #brands to pull over-the-top pranks in the name of marketing. Don’t fall for these jokes. T-Be

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‘Seeing’ the ‘Meats’: Arby’s and Warby Parker Create WArby’s Rebrand

Last updated: 03/31/2018

This week, New Yorkers will be able to experience an unlikely rebranding partnership. Fast food chain Arby’s and eyewear company Warby Parker have announced a “groundbreaking

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